British Academy: The UK's National Academy for the Humanities and Social Sciences
Archaeology enriches us all: the work of the Council for British Archaeology and partners
Dr Mike Heyworth MBE, Director, Council for British Archaeology
There is always a danger in humanities research that no matter how vibrant, innovative or interesting a project may be in intellectual terms, its relevance for the public and politicians alike can be lost if the process of discovery and significance of the results are not communicated effectively. Driven by the ethic of ‘archaeology for all’, the Council for British Archaeology strives to involve as many as possible in the research and dissemination process, thereby broadening the level of support and interest in the work of archaeologists the world over.
For further information, visit: www.britarch.ac.uk
Summary
Outreach, dissemination and advocacy help ensure that the maximum possible benefit is gained from humanities research. This is not always easy, and through its work since the 1940s, the CBA has learned that attracting and holding public engagement can be complex and challenging. With many different sectors, stakeholders and 
interest groups involved in research, outreach involves a broad range of resources and techniques. Through a tripartite programme encouraging participation, discovery and advocacy, the CBA has embarked on an ambitious plan of action for the years ahead.
Our participation programme is driven by such activities as National Archaeology Week, the Young Archaeologists’ Club and the new Community Archaeology Forum, while our news service, email lists and British Archaeology magazine keep people in touch with the latest research. We encourage discovery through providing research support, publications and free online resources. The CBA’s advocacy work is also diverse. From our role in brokering discussions of crucial issues like climate change, to advising on listed building consent, and coordinating comment and campaigns through The Archaeology Forum and Heritage Link, our aim is to ensure there is an independent voice to champion the protection of archaeology in policy and planning. In education too, there is much work to be done in pushing for greater inclusion of the historic environment at all curriculum levels.
This presentation will demonstrate both some of the elements of this programme and offer up our experiences for others to learn from. Public outreach and advocacy of this kind may seem to some rather marginal to the ‘real’ work of academic research. But a broad platform of engagement is essential in sustaining society’s appreciation for, and will to protect, the historic environment. It strengthens the public value of our research and the economic and ethical platform from which we all operate.