The Art of Attraction: Soft Power and the UK’s Role in the World
by The British Academy
- Year
- 2014
- ISBN
- 978-0-85672-613-2
- Number of pages
- 61
Summary
This report discusses the nature and relevance of soft power in the context of how and why it matters for the UK. It analyses the UK’s soft power resources and its ability to mobilise them, examines the main dilemmas, and includes a series of recommendations for policy-makers and wider society.